TY  - BOOK
TI  - The Name of the Beast : : The Perilous Process of Naming Brands, Products and Companies / 
SN  - 978-1-904879-70-1
U1  - Branding â Naming â Marketing 
PY  - 2007///
CY  - ÙÙØ¯Ù : 
PB  - Ø¯Ø§Ø± Marshall Cavendish / Cyan Communications Ø 
KW  - 658.8
ER  -