The Name of the Beast :   The Perilous Process of Naming Brands, Products and Companies /  Neil Taylor  - الأولى  - لندن :   دار Marshall Cavendish / Cyan Communications ،   2007 <br/>180 ؛   صفحة<br/> 14 × 21 سم <br/><br/><label>ISBN: </label>978-1-904879-70-1 <br/><br/><label>Subjects--Topical Terms: </label><br/>658.8<br/><br/><label>Dewey Class. No.: </label>Branding — Naming — Marketing