The Name of the Beast : The Perilous Process of Naming Brands, Products and Companies /

The Name of the Beast : The Perilous Process of Naming Brands, Products and Companies / Neil Taylor - الأولى - لندن : دار Marshall Cavendish / Cyan Communications ، 2007
180 ؛ صفحة
14 × 21 سم

978-1-904879-70-1


658.8

Branding — Naming — Marketing
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